BRAND NEWS

TRAVEL, GOLF...FUN EVENTS BOOST PMA BRANDS IN TORONTO

Two Oceans and PMA Canada were the wine sponsors at the SKAL event.

PMA Canada, Canada’s leading independent wine, spirits, and beer sales and marketing agency, represents an extensive portfolio of premium, world-renowned brands. And every one of these brands gets a timely sales boost and continued brand presence in Canada.

As a part of this ongoing program, the Two Oceans South African wine activation took place at Royal Woodbine Golf Club last month with SKAL which is a large international tourist industry association. Wine activation is an experiential marketing strategy that invites consumers to directly interact with, taste, and experience a wine brand. The Toronto chapter of SKAL organized this golf tournament to raise funds for the Daily Bread Food Bank.150 golfers were on hand for a great game of golf and a fabulous lunch. Two Oceans and PMA were the wine sponsor for the event.

Peter Mielzynski Jr, Director, PMA Canada, at the Two Oceans event with Kimberly Hartley of Hartley Marketing Solutions and past President of SKAL Hamilton Club.

On the same day Goslings Bermuda Rum, PMA, BermudAir and the Bermuda Tourist Board did a Dark ‘n Stormy cocktail activation at Union Station in Toronto and sampled 1500 consumers. Goslings Bermuda Rum has the official Canadian and worldwide trademark for the Dark ‘n Stormy cocktail which is made using 1.5 oz of Goslings Bermuda Rum, Goslings Ginger Beer, lots of ice, and garnished with a lime. Goslings Bermuda Rum Black Seal and 151 Overproof are both available at the LCBO, and Goslings Ginger Beer is available at Sobeys.

Andrew Holmes, International Director of Goslings Bermuda Rum, was on hand at Union Station at the Goslings activation – handing out cards where a lucky consumer could win a trip to Bermuda from BermudAir and Goslings.